工商银行黄冈分行进一步增强客户依存度

Industrial and commercial bank of huanggang branch further enhance customer dependence

To further consolidate customer base, promote customer structural adjustment, industrial and commercial bank of huanggang branch based on the actual detailed measures to ensure that the fourth quarter's household LanCun work paid off.

A, to steady increase. One is based on the principle of "market" only pay index, continue to pay special attention to the "deposit made deposit, increase efficiency" consciousness does not relax, further enhance employees grasp the deposit of the sense of responsibility, sense of mission; 2 is to establish a maturing deposits and financial product sales have been newly issued accounting, clear customer manager for tracking management and maintenance, ensure timely return after products due to savings deposits; Three is deepened in the high-end customer maintenance work of marketing, further enhance customer dependence, mining the customer contribution, stable deposit resources.

Second, vigorously develop the customer. Is increasing with the municipal government, development and reform commission (NDRC), China merchants and other related functional departments of the communication of information, personnel tracking important information, continue to focus on government support industry group as a surface extension project priority, and to provide new customers and new market development work; Two is clear target customers, keep a register of customer, strengthen the penetration of new markets and new areas, and constantly open up new deposit growth space; Three is to further improve and update the third-party depository key client account, to implement communication and docking, with brokerages in third-party depository more follow up on customer funds backflow and expand space.

Third, focus on public-private linkage. Customer full product marketing strategy, it is advantage of backend business team professional support network, will be toward branch personal account manager, account manager pairs, and the products, and the examination, promote public-private linkage, combine marketing force; Second is from corporate clients to find their customer resources actively, break traditional savings single marketing model, let public products, promote the public and private business development synchronously; 3 it is to highlight the service innovation, enterprise, community, the chamber of commerce, etc., targeted to carry out various forms of marketing activities, through the combination of relevant business and product marketing to achieve high quality customers comprehensive value of the depth development.

Four, the supervision of the force. A peak season is from subbranch of a bank marketing competition, strengthen the extension door LanCun job performance evaluation, the motivate employees in marketing; 2 it is to hang some functions of the governor and a shard hanging point responsibility system, on a regular basis to support network supervision, promote its household LanCun work orderly; Three business dispatch meetings are held weekly, daily deposits progress monitoring report, real-time monitoring of large funds move is tracked, insure the stable growth of deposits.

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