来源:工商银行 小编:朱岳 发布时间:2013年03月06日
内容导读: 自旺季营销活动开展以来,工行济南趵突泉支行营业室高度重视私人银行业务的发展,截止3月4日,实现私人银行产品销售数千万元,在济南工行网点名列前茅。
Industrial and commercial bank of jinan baotu spring - branch out to reach the private banking product sales effect is good
Since peak season marketing activities, jinan baotu spring - icbc branch out attaches great importance to the development of the private banking business, on March 4, to reach the private banking product sales tens of millions of dollars, are among the best in jinan branch of icbc.
For private banking products sales, the cutlass basically has the following steps:
One, from raising employees on the importance of private banking business, strengthen product marketing. Private banking business is a gold business priorities this year, to vigorously develop the private banking business, not only can improve the network of high-end customers, promote high net worth clients satisfaction, and can also increase network structure of customer, improve customer maintenance outlets, increase the intermediary business revenue.
2, from strengthening product training, realize overall marketing. Outlets make full use of the morning session, BuShi training opportunity, for private banking products for special training, especially for the only non contract customers can purchase products 830006 focus on training, and will do all marketing, find target customers can timely follow-up or recommendation to the finance manager, realize the overall marketing.
Third, from the continuously improving customer satisfaction, strengthen customer maintenance. For private banking products net value changes, wealth managers regularly sent to the customer the product information, convenient and timely understanding of product changes. Make full use of "time" during the Spring Festival visit for high-end customers, for customers on holiday wishes, reduce the distance with the customer. To complete each financial and non-financial services has signed a contract customers, improve customer satisfaction.
Four, from private banking product advantage, strengthen the sales outside funds. Private banking product has the characteristics of strong liquidity, high yield of 830006. For the product to strengthen publicity, to attract customers and he did that money, which to a certain extent, reduce the influence of network on a savings account, and at the same time strengthen the key client funds control, so as to realize the good interaction between products and savings.
Marketing from season with less than a month of time, the parlors will make persistent efforts, to complete the indicators continue to work hard, strive for in the peak season marketing work record.
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