Industrial and commercial bank of hongtong branches extend credit card business effectively
Hongtong sub-branch of industrial and commercial bank of firmly grasp the "development" and "quality" two main line, the stock of customer depth excavation, incremental increase marketing efforts, while vigorously increase effective card issuing scale, vigorously promotes the quality of credit card operation, ensure the sustainable development of the credit card business.
A, solid foundation, expand the scale of the credit card. He star by the account manager for customers selection, four-star customer as a key marketing object, in the customers with high quality and stronger do big bank card business, the credit card task layer upon layer decomposition, implementation of everyone, the credit card as the assessment is an important indicator of employee performance.
Second, permeability increase the stock of customer products. For credit card customers all-around packaging multi-product bundling marketing, through marketing customer to open the bank on the net, WAP mobile phone bank, let the customer moved the industrial and commercial bank service home and enhance the loyalty of the customers for our bank and dependence, for the next instalment marketing to lay the foundation.
Third, increase the promotion of project of project. Success with tobacco card marketing as an opportunity to further promote the project progress, through association with tobacco companies, product promotion, strengthening its to early to credit card customer maintenance, electronic banking, wealth management products as the breakthrough point, carry out integrated marketing bundle, improve permeability of the credit card products.
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