工商银行泰安岱岳支行实现公司贷款突破性增长

Industrial and commercial bank of taian adai yue branch to achieve breakthrough company loan growth

Service activities since the busy season, taian icbc adai yue branch bank to expand credit business development momentum in 2013, conscientiously summing up past experience, start work early, early planning, proactive, detailed measures and loan growth, breakthrough to promote the company's business development. As of February 25, the bank loan balance is 1.03 billion yuan, the company loans of 660 million yuan, the year an increase of 120 million yuan, achieve peak season marketing business.

A, attaches great importance to the comprehensive deployment of marketing. Branch leadership meeting for many times to supervise, reasonable allocation of tasks, and develop practical and feasible business development plans. Personally led goes down to the basic unit in charge of the President, marketing director of understanding current market conditions and the enterprise development, grasp the first-hand information, active solid promoted the peak season of business development.

Second, strengthen marketing, promote comprehensive product advantages. In charge of the new President rate matching marketing team, go deep into the commodity trading markets, adopt multi-channel, multimode, multifaceted publicity loan special marketing activities. Highlight key product advantage, for merchants to marketing package, door-to-door service, a thorough understanding of clients needs, enhance merchants trust and loyalty to our bank.

Third, strengthen the upper and lower linkage, exchanges and cooperation. Daily attention to actively communicate with customers, timely communication with loan business progress, take advantage of every customer's birthday, holidays, visit potential marketing high quality customers, to holiday greetings and good vision, for key customers and key personnel shall practise a system of contact and visit on a regular basis. By conducting financing salon argues fellowship activities, new product, to understand and meet the financial needs of enterprises. To carry out the customer development and our cooperation, to strengthen the communication with government departments, contact, timely grasp the economic development situation, trend and major investment actively seize the market opportunities, and seize the industry proportion to the peak, truly seize the company deposits from the source. Strive to ensure that all corporate credit business healthy and rapid development of security market.