工商银行济南市中支行助推银行卡业务取得新突破

In the commercial bank jinan branch boost bank card business have made new breakthrough

2013 season since activities, icbc in jinan branch always adhere to the "do solid work, innovation and development" as the theme, the contest as a turning point, through continuously improve service quality and marketing ability, and strive to develop a gold index. In the bank card work, branch responded positively to the superior line "strive for pioneer" credit card marketing slogan, competition from the following five aspects to realize breakthrough bank card business.

A, through the development of project hairpin competition implement the "one day an ark a card" hairpin target, promote the hairpin "quantity" and "quality" improve together.

Branch through the development of project hairpin competition activities to the "one day an ark a card" as a site assessment standard, arouse the enthusiasm of the network card, which makes the network real "going out" marketing, become "shopkeeper" to "hong"; On the other hand, to strengthen the supervision branch marketing assistance, through the bulletin, training and other forms for network to provide convenient and at the same time the incentive guide.

Second, with the aid of new products, public and private linkage help additional card level.

Branch range through the public or private linkage, walked into the substituting wage units, the launch of new lending one card and currency card and other new card kind of wide publicity, the use of new card kind of market advantage continuously improve hairpin quantity.

Third, seize the favorable opportunity constantly improve the high-end card penetration strength.

At present ShengZhi unit insurane card and card activity going on, and when the Spring Festival consumption peak, branch in the rev. Card into the unit process, will make full use of the current credit card products such as special preferential policies favorable opportunity to strengthen the quality of these units potential customer marketing guidance, improve the high-end hairpin penetration strength.

Four, with special installment as a breakthrough, efforts to increase installment business happening.

Branch at the conclusion of the 2012 years of special installment business on the basis of lessons learned, from this season, starting from the following two aspects torsional special installment business backward situation: first, through policy guidance, find the breakthrough point, let more outlets and 4 s shop cooperation opportunities, in order to promote the rich customer resources; Second, branch level will continue to strengthen the professional training, in view of the business transaction process optimization and the latest industry policy, market information awareness, change passive to active, increase business success probability.

Five, in charge of risk prevention and control, efforts will defect rate pressure to a minimum.

In view of the current bank CARDS, the overdue collection effectiveness has been into the branch professional assessment, branch in increasing hairpin and installment business drive in the process, can give attention to two or morethings considering risk factors, carefully review customer qualification, completes the risk prevention and control preparation, force drop defective rate, to ensure the payment business steady development.