工商银行益阳赫山支行开展重点业务产品营销竞赛活动

Yiyang HeShan commercial bank branch in key business product marketing competition activities

For promoting season marketing work for industry and commerce bank branch in yiyang HeShan province branch discuss principles the conference spirit as a guide, seize the opportunity is favorable for the New Year season, fully carry out the key business product marketing competition activities, and strive to fully make whole striving atmosphere, ensure 2013 season marketing work on the right foot.

A, perfect supervision mechanism work. At the beginning of the New Year, branch quickly out of the 2013 season marketing solutions and products marketing assessment method, the savings deposit, tests of deposit net increase, settlement account new open rate, the high-end customer accounts for ratio, individual key product marketing, business map shunt as the main target, strictly implement performance assessment, task decomposition to the network, BuShi, customer manager, front desk staff, the hand, monitoring, weeks bulletin supervision mechanism, guarantee the implementation, to carry out comprehensive season marketing competition activities.

Second, developing high quality customer maintenance. Actively carry out before the Spring Festival to quality customer maintenance activities, each node and all departments shall actively through the segments of the market and customer segmentation, accomplish the key customers, target customers are layered, point, personal maintenance, and timely make main products, key product marketing to SMS greetings, fellowship activities, such as to make various way, to clients send out holiday blessing, letters of consolation and gifts, fully build a Passover festival peace, mutual benefit and win-win cooperation good atmosphere, improve quality customer had seldom done self-confidence and loyalty.

Three, the overall job engine. Ask each branch business department in charge of the governor, and network to deep into the marketing work in the first line, the season in the marketing activities of the measures and incentives to convey to all employees, and marketing business season work and problems with the staff on communication, business marketing work to the actual problem met in the first time to be resolved, and put forward reasonable Suggestions to employees of careful analysis, actively adopt, fully motivate their marketing work enthusiasm, to ensure that all work on view, twice the result with half the effort.

Four, strengthening assessment and incentive effect. In the comprehensive implementation of the bank at the next higher level on the basis of the reward policy, branch will according to own actual situation, according to the different product categories and market coverage degree, further improve incentives, the key business product marketing have outstanding individual and group to buy, fully arouse the enthusiasm of the staff marketing and initiative, through the perfect performance distribution system, and strive to achieve both outstanding efficiency and due consideration to fairness, utmost ground to mobilize employees marketing potential and creativity.