工商银行内蒙古通辽扎赉特旗支行实现法人理财营销效果显著

Inner Mongolia TongLiao commercial bank ZaLaiTeQi branch achieve corporate finance marketing effect is remarkable

Since this year, icbc TongLiao firm flag branch will corporate financial product marketing as an important task to grasp, timely understand the market information, grasps the tests of customer's dynamic demand, the key leader by line leadership and related business personnel comes to marketing, and strive to provide personalized liquidity management service, and customers have been highly recognized. By the end of January 31,, the bank marketing corporate finance "in the ascendant" products of 50 million yuan, with financial product life 22 million yuan, corporate financial products sales made on the right foot, already let the customer get the income, and realize the win-win argues.

A, the leader's strength, and the upper and lower linkage. In the work, the bank actively change marketing idea, based on customer actual, depth mining tests of customer's financial needs, for the vast number of tests to provide specific legal financial products, as the development of high-end customer market effective way. Through the screening tests of the customer, make a list of the target customer list, according to the customer capital use and expected earnings for differentiated marketing, and the upper and lower linkage, the fund relative stable enterprises and institutional clients as the main attack direction, for each customer design character, professional and financial products, and actively promote open-ended and rolling period time financial product, make it become a powerful means to maintain existing customers.

Second, strengthen the legal person has to buy a financial product old customer marketing, often with financial personnel communication and contact, to customer repeat purchase and rolling purchase, improve customer contribution.

Third, give full play to the professional linkage marketing, combination marketing mode, actively promote the bank on the net to the enterprise icbc is simple, efficient service function, make the customer accept the icbc enterprise business of the bank on the net, so as to realize the customer through the bank on the net to buy tests of corporate financial product's wish, in with the net "caught" funds at the same time, it also has promoted the brand advantage of commercial bank.