工行镇江扬中支行紧抓旺季夯实储蓄存款增长基础

Icbc zhenjiang Yang branch clench season tamp savings deposit growth foundation

In 2013, icbc zhenjiang Yang branch closely around customer growth this goal, through the catch season batch substituting, customer maintenance, marketing and so on a series of measures, guide and widely mobilize all employees and grasping the opportunity to LanCun season marketing, increase deposit, to solidify the savings deposit development foundation. By February 6,, the bank full aperture savings deposits increased by 372 million yuan, including savings book increased by 408 million yuan.

A son, mobilization, and actively marketing. One is a ZhiDaiHui study and discuss branch season savings Labour emulation method, according to the ZhiDaiHui opinions further modification and improvement to competition. The second is a busy season mobilization meeting, to communicate and branch business guide, and guides the staff to fully understand the importance of season, mobilize employees beat both caught early, actively carry out marketing season. Three is a combination of provincial branch season marketing dual meet, the bank shall organize and carry out the network marketing dual meet, arouse the enthusiasm of the staff season both marketing. The fourth is the bank for all departments and all outlets for secondary assessment method, will assign the task to each staff, and measures and task decomposition tabulated subbranch of a bank for the record, increase savings assessment and incentive strength.

Second, strengthen, to speed up the progress. To take season marketing opportunities, the bank will peak season savings marketing competition ahead of time to nov. 21, 2012, in the years ago was scheduled to enterprises and institutions of the year-end bonus, share out bonus, demolition projects, undertakes to pay such as target customers, establish the target customer marketing tracking table, clear responsible persons and implement time, weekly meeting held last week, marketing to supervise the work progress, clear work target this week. At the same time, to the savings deposit, break-even finance, structured deposit key indicators to daily reporting system, the large sum of money changes daily monitoring, daily summary, make network fully understand customer capital changes.

Third, strengthen the maintenance, mining potential. One is to put the annual customer visits and season marketing activities combined, in the send to icbc Chinese New Year at the same time, understand customer needs, do deep financial services in more than 200000 individual high-end customer visit and maintenance. The second is the batch saving and substituting wage marketing combined, in the marketing preganglionic year-end bonus batch funds at the same time, strengthen the undertakes to pay business linkage marketing, realize batch saving and substituting wage business synchronous growth. Three is the professional market customer development and integrated marketing combination, not only to achieve the growth of the deposits, loans, and synchronous marketing insurance, finance, and precious metals etc season sell like hot cakes products, the realization of customer development and marketing effective double ascension.