工行东营西城支行法人理财产品销售取得新突破

Icbc dongying xicheng branch corporate financial product sales have made new breakthrough

Since the New Year, icbc in dongying wl subbranch of a bank to pay special attention to the business at the same time, while simultaneously strengthening marketing, corporate financial product sales have made new breakthrough. By before the Spring Festival, the bank has sales open-ended financial products of 702.85 million yuan, The Times of financial product 4 million yuan, overfulfil season marketing chronological plan.

As we have learned, the bank pays attention to play to product gains advantage, to customers for the commercial bank the fixed term financial product. Positive for the customer to assign the financial planning, and guide the customer the weekend idle fund to buy corporate financial products for income, to ensure the clients fund use efficiency, and has won favorable comments from the clients. At the same time, the bank to potential customers as the focal point, speed up product promotion marketing. Pays special attention to the customer analysis, marketing BuShi and network according to the clients' money, specific circumstances for account have a large number of long-term idle fund potential customers, timely to recommend corporate financial products. For purchased a financial products customers, and guide the rational allocation of funds, to realize the corporate financial management business by point to the development. The bank has also established return mechanism, through the door visits, sympathy, organization celebration and so on many kinds of forms and corporate finance big customer relationship, study finance clients fund flow rule, prompt understanding customer financing intention and requirements, to do a good service guarantee, relying on its wealth management center, with the focus for corporate customers to provide efficient, personalized service, satisfy the customer financial needs.