工行淄博临淄支行提前完成营销计划 再创储蓄存款新高

Icbc zibo LinZi branch finished marketing plan make savings highs

Since this year, LinZi subbranch of a bank and commercial bank the thoroughly apply the superior line season service activities work deployment, work, the unity cooperation, the enterprising, advancing the customer development strategy, stable ChuYuan, strengthen the high-end customer maintenance, improve network customer service level, make efforts to expand the market share, personal financial business always keep good state of development, the comprehensive competition ability obviously improved. By February 7,, the bank savings deposits at the beginning of a new 410.04 million yuan, complete season marketing savings deposit growth plans for the deposit 102.51%, son of the rapid growth of the contribution to the force.

The engine while simultaneously

The bank have held network deposit structure research analysis, find gap, set measures to launch both employees are open to new ideas, build confidence, further strengthens the crisis awareness and sense of responsibility, strengthen the consciousness of service marketing. Branch line level leadership to division of labor BuShi node, the node BuShi, various business indicator and personal marketing goal all supervision, assist and management. To highlight the importance and overall arrangement, will the business indicator comprehensive decomposition implementation to the BuShi, outlets, accomplish every index, all have the burden, mobilize employees both spirits, and to ensure that the work exemptions. Prominent brand advantages, and actively propaganda bank financing products. Each node BuShi make full use of the line of the brand advantage, variety and higher income bank financing products, propagandize, accurately grasps the all kinds of financial products distribution, maturity, and other information, through the booking way, for customers to promote appropriate financial products, and actively guide the develop outside the customers, customers will temporarily idle money into savings to buy financial products, timely, ensure customer capital outflow, the introduction to and keep them.

Implementing service, improve the comprehensive competition ability

The bank firmly establish "to the market as the guidance, take the customer as the center, in order to benefit as the goal" and "high quality customer is the core competitiveness" business philosophy, and strengthen the service standardization, standardization, institutionalization construction, innovative service mode, perfect service means, the customer supreme concept implementation in the work of each process and every detail, to provide convenient, fast, reliable service, promote savings business development, improve the market share. At the same time, fully seize the New Year's day, Spring Festival two visit customer's favorable opportunity to take effective measures to actively maintain the high quality customers, enhance the quality customer had seldom do understand and trust, to promote friendship, deepen mutual understanding, marketing products purpose, further deepened to high-end customer relationship management and maintenance.

Do stock in customer service, maintain stable growth of deposit, on the basis of the bank through the strengthening and the company, and small enterprises (personal) financing center and other departments with the linkage to the client introduces customer, from the company's customers in the development of the individual customer, collect the customer information to financial products as medium, financial products for customers and focus on their dimension stability of savings deposits a edge tool, with the leading trade of service quality for customer, development business.

To make a scientific and effective performance evaluation method

According to the operation characteristics and actual situation, the bank at the beginning of the season at marketing kick-off at the same time, for the 2013 season LinZi branch the market share, the struggle to four lines of than the first study visit reward way ", issued in the network of the target at the same time, to not a gold personnel to savings LanCun task. BuShi, play a role model of the person in charge of the site, and stimulate the market for both employees and customers, pull the enthusiasm of the deposit, to realize the trade market share and the per capita net is the first goal, in order to mobilize the enthusiasm of the staff of the marketing, by the end of 1, the bank not a gold LanCun personnel at the amount of $31.54 million.