工行德州武城支行文化聚力促业务发展

Icbc Texas WuCheng branch culture poly urged business development

In recent years, icbc Texas WuCheng subbranch of a bank to further expand enterprise culture influence, with "sincere, only do so far" as the female parent, and constantly promote the enterprise culture and management alignment, the enhancement enterprise culture influence, seepage force, further play to the enterprise culture condensed the heart, leading development, speed up the transformation of the role, accelerate development, to create a harmonious business atmosphere, improve market competitiveness both. By the end of 2012, the bank loan balance is three years ago the increase of nearly 700 million yuan, 109.70%. Account balance is 3 years ago increase of nearly 600 million yuan, 92.70%. 3 years business scale and benefit achieved double.

Intensifying internal and external propaganda, expand cultural influence

Icbc Texas WuCheng branch will head office by the enterprise culture manual "issue both use spare time for study, to develop stable cross enterprise culture activities, make broad commercial bank employees familiar with the vision, mission, and values. Establish cultural corridor, emeritus, reading room, staff activity room and strengthen the construction of positions, and create a good enterprise culture environment. In the office area, business premises, indoor and outdoor, icbc core idea by changing outdoor identification, platform flow captions, through the Angle of feeling, create strong enterprise culture atmosphere, foreign show the line of the cultural image. Actively participate in local social activities, establish the public good image, enhance the bank enterprise culture of social radiation effects.

Build cultural atmosphere

In order to guide employees will culture idea is internalized in heart, into line, try hard to form new ideas to lead the new development of the good situation, based on the bank and commercial bank "only sincere, do so far" core values, and refine the branch their own cultural concept: "the customer is supreme, rigorous standard, innovation, professional dedication". Through the culture in the form of "home", the construction of "cultural wall", make the staff at work or leisure process, can see, and gradually to be employee cognition, understand, accept, and consciously comply with purpose. Internal motivation, guidance, promoting the staff's idea and behavior, foreign enterprise cultural image display.

Constructing "setting hearts meet force" platform

To give full play to the role of enterprise culture, the bank is often based on the period of business characteristics, organize rich cultural activities. The organization carries out the overall healthy check-up every year, the warmth and love to every employee side, Every year at ZhiDaiHui organization, strengthen the democratic management of the branch. Every quarter to organize a rich and colorful mass cultural activities, rich employees spiritual life, such as: business skills competition; Running in the morning, tug-of-war activities; Tourism visit; Compulsory public welfare activities and so on the trees, Fun games, the project includes: Chinese checkers, rope skipping, enough level, playing the ball, DianChao, etc. The quarterly business model, internal control, advanced service star, first test, and to give notification commendation and the reward, in both formed than learning drive help super atmosphere, and promote the rapid development of the work. Organizing a monthly son of staff education training, improve employees' comprehensive quality. In order to improve the icbc in local social influence, and give full play to the cultural construction in building brand image and product promotion on the important role, the bank timely organization, to participate in all kinds of social activities for the development of the branch, create a good atmosphere, such as: in 2012 the bank organization, involved in the wucheng county can dispose industry association to meet the fact the new forum, small business and personal business loan business promotion, "learn from leifeng month" activities, supporting village compulsory planting activities, held "icbc" cup table tennis match, children's day visit, developing community kindergarten "service into the community" activities, to participate in radio "the people's livelihood hotline" program, etc. In addition, the bank regularly carry out staff thought condition investigation, understanding staff thought trends, immediate needs and career prospects, timely answer to dispel doubts, dredge mood, work closely with staff communication links, coruscate working passion. By raising a line staff dining standards; Actively improve staff office environment; Family members' hospital staff for installation of street lamp, the transformation heating, sympathy sick employees and their families, to develop the FuKun relief activities for the employees way does the practical work, to hold the matter, and constantly improve the cohesion of the branch, the centripetal force and competitiveness.