工商银行湘西分行全力提升存款份额

Xiangxi branch commercial bank to improve deposit share

In 2013, west branch actively taken various measures to increase the catch deposit deposit work dynamics, to speed up the very important for key areas, key market, focus on the customer's competitive penetration pace, to improve deposit share, at present the deposit showed a good growth momentum.

A, and enhance propaganda. Deposit is made of the line, the line of the base, west branch layers of mobilization, and strengthen the steady increase LanCun save save, strengthen sense of responsibility as an important gripper to guide the work of the deposit. Serious analysis of the current market situation, in the face of the current deposit business development difficulties and opportunities, have held deposit work project meeting, the concrete measures and measures. To give full play to "all paddles" team combat advantage, layer upon layer to the New Year deposit work general mobilization, ask each employee must face up to the difficulties, improve the understanding, build confidence, seize the opportunity, strengthen the grasp of the work with urgency and mission, closely around the "stability and increase deposit deposit" key goal, to carry out the work in 2013 deposit.

Second, put forward deposit work target. Xiangxi branch catch every opportunity firmly grasp deposit work initiative, early in the New Year to deposit on the specific arrangement and deployment. Combined with practical work on west hunan branch, this paper puts forward and all 2013 savings and a gold rush DaHuiZhan marketing objectives, the DaHuiZhan work has carried on the earnest organization and promote the research, and issued by the measures for the administration of the assessment, completes the 2013 "deposit DaHuiZhan" promote the work. Really work goal clear, deposit task in place, the way to measure strength.

Third, improve the incentive mechanism. Facing the current competitive market situation, west branch sound assessment management mechanism, give full play to the implementation of assessment and incentive effect, assessment and guide the combination, incentive and contributions, embody "who marketing, who benefit, according to the theory of performance hero" assessment and management purposes, will KaoHeMian coverage to every employee, arouse every employee's potential and enthusiasm, do LanCun square, people do it ". Radical incentive mechanism to push all closely around the "service to promote deposit to deposit and development" business philosophy, and constantly improve the service consciousness, the standard service behavior at all levels, maintain service channels. Make every employee effort can do the high quality service, every customer can be satisfied with the service, strive to first-class service quality and professional level, continuously mining training, stable quality and xiangxi icbc customer groups, enlarge the market share of deposits.

Four, development business undertakes to pay. Xiangxi branch undertakes to pay to develop business, and constantly expand probability unit customer coverage. One is the key to the maintenance, customer extension household, service, and strive to tests of deposit business further development. At the same time make new tests of settlement account opening work, to grasp new information, strengthen and new accounts units of information communication, the initiative to marketing undertakes to pay business, and mainly lead to promote the use of online bank undertakes to pay, and strive to "new open a door, a family, successful marketing a family". The second is to strengthen service and continuous development of stock customer potential work. Xiangxi branch for related companies, institutional clients is equipped with special customer manager to do service work, through the company, individual account manager for substituting unit common quality maintenance, improve substituting unit at the bank undertakes to pay proportion and share. Three is to grasp the new project opportunity, mining quality customer resources, develop new customers, achieve undertakes to pay deposit business development. The fourth is in development undertakes to pay credit card business to extension household work, fully understand enterprise individual customer service needs, enhance customer satisfaction.